01市場(chǎng)定位

01 Market positioning

經(jīng)營(yíng)包子店，一定要有清晰的市場(chǎng)定位，哪些人是你店鋪的消費(fèi)群體？消費(fèi)習(xí)慣怎么樣？以及人流走向這些都是需要考慮的問(wèn)題！

To operate a steamed bun shop, it is essential to have a clear market positioning. Who are the consumer groups of your shop? How are your consumption habits? And the direction of the flow of people are all issues that need to be considered!

市場(chǎng)定位決定了店鋪應(yīng)該如何選址、產(chǎn)品結(jié)構(gòu)應(yīng)該如何優(yōu)化，如果你經(jīng)過(guò)了詳細(xì)的市場(chǎng)調(diào)查就會(huì)發(fā)現(xiàn)：

Market positioning determines how a store should be located and how its product structure should be optimized. If you conduct detailed market research, you will find that:

一個(gè)有市場(chǎng)競(jìng)爭(zhēng)力的包子店，它的每一款產(chǎn)品都是經(jīng)過(guò)設(shè)計(jì)的！

A competitive baozi shop, where every product has been designed!

市場(chǎng)定位會(huì)影響到產(chǎn)品定價(jià)，一個(gè)有競(jìng)爭(zhēng)力的包子店，一定是性?xún)r(jià)比高的店鋪，性?xún)r(jià)比不是單純看價(jià)格，而是產(chǎn)品品質(zhì)與價(jià)格的優(yōu)組合！

Market positioning will affect product pricing. A competitive steamed bun shop must be a store with high cost performance. Cost performance is not just about price, but a combination of product quality and price!

一味的價(jià)格戰(zhàn)只會(huì)兩敗俱傷，從產(chǎn)品品質(zhì)上下功夫，在保證利潤(rùn)的前提下“合理定價(jià)”，店鋪才能健康長(zhǎng)遠(yuǎn)地發(fā)展。

A blindly price war will only harm both parties. By focusing on product quality and ensuring profit, we can "reasonably price" the store in order to achieve healthy and long-term development.

02創(chuàng)造優(yōu)越性的產(chǎn)品

02 Creating superior products

包子作為早餐的重要組成部分，要想留住顧客的心，過(guò)硬的產(chǎn)品品質(zhì)和特色是前提，換句話(huà)說(shuō)，就是包子店也需要差異化經(jīng)營(yíng)。

As an important component of breakfast, baozi requires excellent product quality and distinctive features to retain the hearts of customers. In other words, even baozi shops need differentiated operations.

在同質(zhì)化的競(jìng)爭(zhēng)中，要多站在消費(fèi)者的角度思考：為什么要選擇來(lái)你這里消費(fèi)？

In homogeneous competition, it is important to think from the perspective of consumers: why choose to consume with you?

蜀食一家五餡包作為當(dāng)下受歡迎的包子品牌，真正以5款餡料打穿市場(chǎng)，以“少而精”的產(chǎn)品理念引領(lǐng)健康早餐風(fēng)潮~

As a popular brand of steamed buns, Shushi's Five Filling Buns truly penetrate the market with five types of fillings, leading the trend of healthy breakfast with the product concept of "less but more refined"~

03餐飲的本質(zhì)是服務(wù)

The essence of catering is service

包子店每天都在與顧客打交道，但是更多的都是回頭客！

The baozi shop deals with customers every day, but more of them are repeat customers!

不是說(shuō)別人會(huì)因?yàn)槟愕姆?wù)好就一定會(huì)選擇你，而是說(shuō)一句不經(jīng)意的話(huà)就可能流失掉一位顧客。

It's not that others will definitely choose you because of your good service, but that a casual word may lose a customer.

因此，如果要想經(jīng)營(yíng)好一家包子店，要想比競(jìng)爭(zhēng)對(duì)手留住更多的消費(fèi)者，不僅要做好產(chǎn)品，更要做好服務(wù)，從細(xì)節(jié)處著手！

Therefore, if you want to run a good steamed bun shop and retain more consumers than your competitors, you not only need to do a good job in products, but also in services, starting from the details!

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