Characteristic catering is very popular in shopping malls, which has attracted the attention of many small and medium-sized entrepreneurs. The threshold of characteristic catering franchise is relatively low and the operation is simple, which is suitable for investors with aspirations to join and open stores. Many entrepreneurs do not know what kind of franchise brand to choose when choosing franchise projects?

1、挑選一個知名度比較高的加盟品牌

1. Select a franchise brand with high popularity

影響力越大的品牌，知名度也就越高，這就相當于贏在起跑線上，也比較簡單翻開商場，掌握了后邊是否盈利的關鍵作用。主張在挑選加盟品牌的時分，多花一些閱歷挑選一下，找準商場的風口，再協作。

The more influential the brand, the higher the popularity, which is equivalent to winning at the starting line. It is also relatively simple to open the mall and grasp the key role of whether it is profitable or not. It is advocated to spend more experience in selecting franchise brands, find the outlet of the mall, and then cooperate.

2、挑選滋味好的品牌

2. Choose a brand with good taste

餐飲行業Z重要的一點便是，滋味要過關，有時機的話可以自己先去測驗一下滋味怎樣，不管品牌方做的廣告是多么的精彩，滋味不可也便是一次性的生意，長時間下去，是無法堅持老顧客的；反之假設滋味有確保的話就會取得顧客的好評，將會成為老顧客，說不定還會介紹新的朋友

The important point of Z in the catering industry is that the taste should pass the test. If you have the opportunity, you can test the taste first. No matter how wonderful the advertisement made by the brand is, the taste is a one-time business. If it goes on for a long time, you can't adhere to the old customers; On the contrary, if the taste is guaranteed, it will get high praise from customers, become old customers, and maybe introduce new friends

3、了解品牌的產品優勢

3. Understand the product advantages of the brand

任何一個東西有好有壞，有優勢也有劣勢，品牌方的產品有滿意的優勢扶持，在未來運營店肆的路上，將會有很大的協助。產品實力過硬才是王道，特別是同質化相當嚴重的情況下，產品有必要要有的特征，才干長時間得以生計。

Everything has good and bad, advantages and disadvantages. The products of the brand side have satisfactory advantages and support, which will be of great assistance in the future operation of the store. Excellent product strength is the king, especially in the case of serious homogenization, the product has the necessary characteristics to make a living for a long time.

4、看售后服務和企業資質

4. After sales service and enterprise qualification

許多的創業者在加盟品牌時大部分都是屬于無經歷創業的，那么主張優先挑選扶持力度比較大的品牌，還有品牌后期對店肆運營的支撐。一般來說，具有連鎖加盟資格的企業，都具備有運營、老到的系統系統，一系列的扶持政策，完善的生產系統，以及的售后服務。

Many entrepreneurs join the brand, most of them are inexperienced entrepreneurs, so they advocate giving priority to the brands with strong support, as well as the support of the brand for the operation of the store in the later stage. Generally speaking, enterprises with chain franchise qualification have operational and sophisticated systems, a series of support policies, perfect production system and after-sales service.

5、看其他加盟商的反響

5. Look at the response of other franchisees

想要獲取Z實在的反響，主張可以聽取一下其他加盟商的定見主張，或許上網查詢相關信息，也可以直接到品牌方的直營店肆去了解更多的信息，然后經過相關的信息概括考慮，是否可取。

If you want to get a real response from Z, you can listen to the opinions of other franchisees. Maybe you can query relevant information online, or you can go directly to the brand's Direct stores to learn more information, and then consider whether it is advisable after summarizing the relevant information.