包子店將成為餐飲創(chuàng)業(yè)的新風(fēng)口！分享4個(gè)成功開店的秘訣，幫你抓住這波紅利！

Baozi Shop will become a new trend in catering entrepreneurship! Share 4 secrets to successfully opening a store and help you seize this wave of dividends! 

秘訣1：手工包+健康化+差異化，打造爆款產(chǎn)品

Tip 1: Handmade bags+Health+Differentiation, create explosive products

手工包：堅(jiān)持手工現(xiàn)做，看得見的制作過程，新鮮、放心，比工業(yè)化生產(chǎn)的包子更有吸引力。

Handmade buns: Adhere to handmade production, visible production process, fresh and reassuring, more attractive than industrialized buns.

健康化：用老面發(fā)酵，口感更松軟，易消化，符合消費(fèi)者對健康飲食的需求。

Healthy: Fermented with aged noodles, the taste is softer and easier to digest, meeting consumers' needs for a healthy diet.

差異化：推出特色口味，比如紅油牛肉小籠包，香辣過癮，滿足年輕人對新鮮感的追求。

Differentiation: launch special flavors, such as Xiaolongbao with red beef, which is spicy and satisfying to meet the young people's pursuit of freshness.

秘訣2：選址決定成敗，精準(zhǔn)定位客群

Secret 2: Site selection determines success or failure, accurately targeting customer groups

社區(qū)店：靠近居民區(qū)，主打早餐剛需，復(fù)購率高。

Community store: located near residential areas, specializing in essential breakfast needs, with a high repurchase rate.

商圈店：瞄準(zhǔn)上班族，搭配外賣和團(tuán)購，覆蓋全時(shí)段消費(fèi)。

Business district store: Targeting office workers, combining takeout and group buying, covering all time consumption.

學(xué)校店：學(xué)生群體消費(fèi)力強(qiáng)，推出性價(jià)比高的套餐。

School store: The student group has strong purchasing power and offers cost-effective packages.

秘訣3：線上線下結(jié)合，全渠道運(yùn)營

Tip 3: Combining online and offline channels for omni channel operation

外賣平臺(tái)：入駐美團(tuán)、餓了么，覆蓋周邊3公里客群。

Delivery platform: Join Meituan and Ele.me, covering a customer base of 3 kilometers around.

社群營銷：建立微信群、小程序，推出團(tuán)購和預(yù)訂單，提高復(fù)購率。

Community marketing: Establish WeChat groups and mini programs, launch group purchases and pre orders, and increase repurchase rates.

短視頻引流：通過抖音、小紅書宣傳“匠心”“健康”的品牌形象，吸引年輕消費(fèi)者。

Short video streaming: promote the brand image of "ingenuity" and "health" through Tiktok and Little Red Book to attract young consumers.

秘訣4：成本控制，提高利潤率

Tip 4: Cost control and increase profit margin

供應(yīng)鏈優(yōu)化：與本地食材供應(yīng)商合作，降低原材料成本。

Supply chain optimization: Collaborate with local food suppliers to reduce raw material costs.

節(jié)能設(shè)備：采用節(jié)能蒸柜、冰箱，減少能耗開支。

Energy saving equipment: adopting energy-saving steam cabinets and refrigerators to reduce energy consumption expenses.

人力管理：合理安排員工排班，提高人效比。

Human resource management: Reasonably arrange employee scheduling and improve personnel efficiency ratio.

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