一、門頭顯眼，傳遞經營定位

1、 The storefront is eye-catching, conveying business positioning

門頭可以向顧客傳遞特色、傳遞經營定位等，這樣不僅能降低包子店口碑傳播的成本，也能很好的與顧客建立互動和對話。

The storefront can convey features and business positioning to customers, which not only reduces the cost of word-of-mouth promotion for baozi shops, but also establishes interaction and dialogue with customers.

二、顏色和照明

2、 Color and lighting

顏色和照明也影響到店鋪的形象。亮麗鮮明的顏色讓顧客感覺活躍、熱烈,有朝氣。室內照明設計經過光影的搭配增強了消費者對周遭事物的觀感。帶來不一樣的感覺。

Color and lighting also affect the image of the store. Bright and vivid colors make customers feel active, enthusiastic, and energetic. The indoor lighting design enhances consumers' perception of the surrounding things through the combination of light and shadow. Bringing a different feeling.

三、氣味和聲音

3、 Odor and Sound

氣味和聲音同樣影響顧客的情緒，并有助于氛圍的形成。包子店可以利用食品氣味增加人們的食欲，店鋪也可根據其目標顧客群體播放相應的音樂。

Smell and sound also affect customer emotions and contribute to the formation of an atmosphere. Baozi shops can use the smell of food to increase people's appetite, and they can also play corresponding music according to their target customer groups.

四、品牌內涵突出，文化體現

4、 Outstanding brand connotation and cultural embodiment

好的早餐店都有經營理念、開店使命、產品特色等。因此，早餐店在裝飾店鋪時要把自己的文化理念體現出來，讓顧客了解到我們經營早餐店不僅僅是為了效益，更是為了經營一個使命而存在；讓顧客明白我們不僅僅是銷售產品本身，更是在銷售我們的理念與良知。

Good breakfast shops all have their business philosophy, mission, and product features. Therefore, breakfast shops should reflect their cultural concepts when decorating their shops, so that customers can understand that running a breakfast shop is not only for profit, but also for the purpose of running a mission; Let customers understand that we are not only selling the product itself, but also selling our philosophy and conscience.

五、連鎖經營要標準，裝修要統一

5、 Chain operation needs to be standardized, and decoration needs to be unified

加盟包子品牌早餐店，裝修時需做到與總部店鋪統一化，標準化，切勿自行修改。借助品牌勢能，可大大提升早餐店的美譽度與可信度。

When joining a baozi brand breakfast shop, the decoration should be unified and standardized with the headquarters store, and should not be modified by oneself. By leveraging brand momentum, the reputation and credibility of breakfast shops can be greatly enhanced.

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