餐飲創業，需要選擇加盟嗎？從餐飲加盟割韭菜，不負責，再到2024年越來越多選擇餐飲加盟，發生了什么？

　　Do I need to choose franchising when starting a catering business? What happened from being irresponsible and cutting leeks in catering franchising to the increasing number of choosing catering franchising in 2024?

　　01 餐飲加盟逐步規劃化

　　01 Gradual Planning of Catering Franchise

　　不少人聽到餐飲加盟都會下意識得捂緊自個錢包。

　　Many people instinctively hold their wallets tightly when they hear about food and beverage franchising.

　　市場上充斥著一大批無良餐飲品牌，利用網絡營銷等各類宣傳方式大力地吹鼓生意火爆，哄騙了一大批餐飲創業者。

　　The market is filled with a large number of unscrupulous catering brands, using various promotional methods such as online marketing to vigorously promote their business and deceive a large number of catering entrepreneurs.

　　其中不乏剛入行的新手小白，高額的加盟費和簽約后敷衍的態度，讓餐飲加盟蒙上了一層“欺騙”的面紗。

　　Among them, there are many novice players who have just entered the industry. The high franchise fees and perfunctory attitude after signing the contract have shrouded the catering franchise in a veil of "deception".

　　而在大量新聞曝光后，這類揮舞著鐮刀收割餐飲人的韭菜，打著“零經驗創業，幾萬塊就能輕輕松松開店”旗號的餐飲品牌逐漸淡出了大眾的視野。

　　After a large amount of news exposure, these types of food and beverage brands wielding sickles to harvest the leeks of food and beverage professionals, under the banner of "zero experience entrepreneurship, can easily open a store for tens of thousands of yuan", gradually faded out of the public's view.

　　餐飲加盟更加的規范化，越來越多的餐飲品牌開始重視加盟門店的持續運營，關于加盟輿論風向似乎也發生了變化。

　　Catering franchising is becoming more standardized, and more and more catering brands are paying attention to the continuous operation of franchise stores. The public opinion on franchising seems to have also changed.

　　經驗豐富的餐飲品牌在最初創業時候也是從單店一步步發展下來的，已經有成熟的開店經驗與有效的運營方式，相較于自創品牌在定位、選址、裝修采購等方面已經有了一整套有效的經營模式，能省掉大量的時間與精力，并極大地降低開店的風險性。

　　Experienced catering brands also developed step by step from single stores when they first started their businesses. They already have mature experience in opening stores and effective operating methods. Compared to self created brands, they already have a complete set of effective business models in positioning, site selection, decoration and procurement, which can save a lot of time and energy and greatly reduce the risk of opening stores.

　　02 普通人做餐飲有哪些坑

　　What are the pitfalls of catering for ordinary people

　　1定位難題

　　1. Difficulty in positioning

　　創業做餐飲，首先第一步就是要選擇合適的定位，從投資預算到開店的城市，縣城小鎮與一線城市的商圈還是有著天差地別的。

　　The first step in starting a restaurant business is to choose a suitable positioning, from investment budget to the city where the store will be located. The commercial districts in county towns and first tier cities are vastly different.

　　從選擇品類是否符合經營定位、消費人群、產品定位等方方面面都需要做好充分的準備，定位不清晰容易導致門店后期的營業額達不到預期，所以要選擇合適的項目。

　　Adequate preparation is required in all aspects such as selecting product categories that align with business positioning, consumer groups, and product positioning. Unclear positioning can easily lead to the store's later revenue not meeting expectations, so it is important to choose appropriate projects.

　　2選址難題

　　2 Site selection difficulties

　　2024年，酒香不怕巷子深的時代早已經過去，選址成為了當下餐飲人的頭號難題。

　　In 2024, the era where the aroma of wine is not afraid of deep alleys has long passed, and site selection has become the top challenge for current catering professionals.

　　不做任何調查，好不容易花費精力，開了一家店就遇到了道路施工，街道整改等問題，辛苦攢下的錢就成為了泡影，或被無良房東欺騙，遇到高價轉讓費等讓人苦不堪言的問題。

　　Without conducting any investigation, after putting in a lot of effort, I encountered problems such as road construction and street rectification when I opened a store. The hard-earned money turned into a bubble, or I was deceived by unscrupulous landlords and faced unbearable problems such as high transfer fees.

　　3裝修與設備難題

　　3. Difficulties in decoration and equipment

　　即使有過餐飲經驗的也很容易在裝修這一塊踩坑，為了省錢找便宜的施工隊，導致裝修后與效果圖相差甚遠，或者咬牙花了大價錢，卻被無良的施工隊無期限的拖進度。

　　Even those who have experience in catering can easily fall into the trap of decoration. In order to save money, they look for cheap construction teams, which can result in a significant difference between the decoration and the actual design, or they may spend a lot of money but be indefinitely delayed by unscrupulous construction teams.

　　即使在裝修施工中沒有遇到問題，但做出來的風格與門店的經營定位不符合，也會得不償失的。、

　　Even if there are no problems encountered during the decoration construction, the style produced does not match the business positioning of the store, and it will not be worth the loss

　　4供應鏈與標準化難題

　　4 Supply Chain and Standardization Challenges

　　在開店開業后，產品的標準化需要從頭開始制定，包括制作流程、服務標準、出餐速度等等方面，只能通過時間來慢慢摸索與調整。這個過程中，需要花費大量的時間與精力去嘗試。

　　After opening a store, the standardization of products needs to be developed from scratch, including production processes, service standards, meal delivery speed, and other aspects, which can only be gradually explored and adjusted over time. In this process, a lot of time and energy are needed to try.

　　很多自創品牌在供應鏈這塊做得并不好，會直接導致食材成本過高，從而影響產品的單價及最終利潤，比起周邊同類型的店鋪，缺乏價格優勢。

　　Many self created brands do not do well in the supply chain, which directly leads to high food costs and affects the unit price and final profit of products. Compared to similar stores in the surrounding area, they lack price advantages.

　　5門店營銷難題

　　5 store marketing challenges

　　在當下環境中，有效的營銷方案在新媒體中能夠獲取1+1＞2的效果，如果您自創品牌，就需要考慮是否有足夠的精力與條件去完成合適自己的營銷方案，并得到期望的落地效果，營銷并不是生意不好才做，更不是利用低價吸引顧客。

　　In the current environment, effective marketing plans can achieve a 1+1>2 effect in new media. If you create your own brand, you need to consider whether you have enough energy and conditions to complete a suitable marketing plan and achieve the expected landing effect. Marketing is not done only when business is poor, nor is it about using low prices to attract customers.

　　03 什么樣的品牌值得加盟

　　What kind of brand is worth joining

　　從創業者的角度出發，加盟品牌主要看重這五大方面：

　　From the perspective of entrepreneurs, franchise brands mainly value these five aspects:

　　品牌是否有影響力產品是否有市場空間總部是否有豐富開店及運營經驗后端供應鏈是否完善品牌投資成本與回本周期

　　Whether the brand has influence, whether the product has market space, whether the headquarters has rich experience in store opening and operation, whether the backend supply chain is complete, and whether the brand investment cost and payback cycle are complete

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